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UMass hockey falls flat in 5-0 loss to Northeastern -

January 20, 2018

UMass women’s track and field takes first, men fourth at Joe Donahue Games -

January 20, 2018

Sanzo: UMass’ game vs. St. Louis is a sign of what it is without its grit -

January 20, 2018

UMass men’s basketball gets blown out by Saint Louis, 66-47 -

January 20, 2018

UMass hockey shuts down No. 8 Northeastern with 3-0 win -

January 19, 2018

Matt Murray hands Northeastern its first shutout of the season -

January 19, 2018

Minutewomen stunned by last-second free throw -

January 19, 2018

UMass hockey returns home to battle juggernaut Northeastern squad -

January 18, 2018

Slow start sinks Minutemen against URI -

January 17, 2018

UMass three-game win streak snapped in Rhode Island humbling -

January 17, 2018

Trio of second period goals leads Maine to 3-1 win over UMass hockey -

January 16, 2018

Small-ball lineup sparks UMass men’s basketball comeback over Saint Joseph’s -

January 14, 2018

UMass men’s basketball tops St. Joe’s in wild comeback -

January 14, 2018

UMass women’s track and field have record day at Beantown Challenge -

January 14, 2018

UMass women’s basketball blows halftime lead to Saint Joseph’s, fall to the Hawks 84-79. -

January 14, 2018

UMass hockey beats Vermont 6-3 in courageous win -

January 13, 2018

Makar, Leonard score but UMass can only muster 2-2 tie with Vermont -

January 13, 2018

Pipkins breaks UMass single game scoring record in comeback win over La Salle -

January 10, 2018

Conservative student activism group sues UMass over free speech policy -

January 10, 2018

Report: Makar declines invite from Team Canada Olympic team -

January 10, 2018

Black Sheep finds support in its flock during tough economy

BLACKSHEEPWEB

Nick Bush/Collegian

Many small businesses are finding lines of credit hard to come by since the recession hit the American banking sector, but the owner of the Black Sheep Deli in Amherst has taken a unique approach to raising money for renovations, and one that relies on the establishments’ most consistent supporters – its everyday patrons.

One of the first things evident to customers upon entering is the colorful chalk of the deli’s blackboard, enshrined with sandwiches created with an inventive flair not found in a run of the mill fast food restaurant or pizzeria. In part thanks to the unique character of the establishment, the Black Sheep has come to be known as an enclave for the Valley’s local progressive bohemians who patronize its bakery, coffee shop and deli offerings daily.

As the owner and manager of the Black Sheep, Nick Seamon has been operating from a prominent location between Town Hall and the Amherst Police Department for more than 23 years, and has taken what some could call an idiosyncratic approach towards raising funds for renovations. Until Sunday, Feb. 21 the Black Sheep will be selling ‘Deli Dollars,’ a form of gift certificates.

The twist, however, is that Deli Dollars will be redeemable only after April 15; for their wait, patrons will get 25 percent more buying power at the Black Sheep. For example, if someone were to purchase eight dollars of Deli Dollars today, the gift certificates would be worth ten dollars in mid-April.

“Support a local business in this tough economy,” reads the beginning of a flyer accompanying the Black Sheep’s announcement of the plan, which hopes to raise as much as $10,000.

“We did this a number of times before in order to raise money for specific reasons,” said Seamon. “We have always liked to do things our own way around here, and try to consider new ideas.”

He mentioned the current difficulty many small businesses have had securing loans from bank lenders over the past year, but noted that he much preferred being supported by local patrons than the now-beleaguered banks.

“I prefer alternate sources of funding,” said Seamon. “The fewer bank loans, the better. My goal is no bank loans … Just a bank account.”

He mentioned similar instances where the Black Sheep has chosen alternative methods of funding for its growth, including when it added a handicapped accessible bathroom twelve years ago, and its expansion of its refrigeration abilities just over a decade ago.

This time around, Seamon is hoping to help pay for recent renovations to the café, which have added two new tables of seating, expanded counter space and streamlined the checkout process for patrons.

“This way,” said Seamon, “people can come in and try new things” while supporting a local business, and still benefit themselves with increased purchasing power.

“The people of Amherst are very supportive,” he said, “and our customers have been good to us over the years.”

Nick Bush can be reached at nbush@student.umass.edu.

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