Scrolling Headlines:

UMass women’s basketball handles Duquesne at home -

January 16, 2017

UMass men’s basketball’s late comeback falls short after blowing 15-point first-half lead -

January 15, 2017

UMass hockey outlasted at home against No. 6 UMass Lowell -

January 14, 2017

Hailey Leidel hits second buzzer beater of the season to give UMass women’s basketball win over Davidson -

January 13, 2017

UMass football hosts Maine at Fenway Park in 2017 -

January 12, 2017

UMass men’s basketball snaps losing streak and upsets Dayton Wednesday night at Mullins Center -

January 11, 2017

UMass women’s track and field takes second at Dartmouth Relays -

January 10, 2017

UMass hockey falls to No. 5 Boston University at Frozen Fenway -

January 8, 2017

UMass professor to make third appearance on ‘Jeopardy!’ -

January 8, 2017

UMass women’s basketball suffers brutal loss on road against Saint Joseph’s -

January 7, 2017

UMass men’s basketball drops thirds straight, falls to VCU 81-64 -

January 7, 2017

UMass men’s basketball drops tightly-contested conference matchup against George Mason Wednesday night -

January 4, 2017

Late-game defense preserves UMass women’s basketball’s win against rival Rhode Island -

January 4, 2017

AIC shuts out UMass hockey 3-0 at Mullins Center -

January 4, 2017

UMass professor to appear as contestant on ‘Jeopardy!’ Thursday night -

January 4, 2017

Penalties plague UMass hockey in Mariucci Classic championship game -

January 2, 2017

UMass men’s basketball falls in A-10 opener to St. Bonaventure and its veteran backcourt -

December 30, 2016

UMass woman’s basketball ends FIU Holiday Classic with 65-47 loss to Drexel -

December 29, 2016

UMass men’s basketball finishes non-conference schedule strong with win over Georgia State -

December 28, 2016

Brett Boeing joins UMass hockey for second half of season -

December 28, 2016

Black Sheep finds support in its flock during tough economy


Nick Bush/Collegian

Many small businesses are finding lines of credit hard to come by since the recession hit the American banking sector, but the owner of the Black Sheep Deli in Amherst has taken a unique approach to raising money for renovations, and one that relies on the establishments’ most consistent supporters – its everyday patrons.

One of the first things evident to customers upon entering is the colorful chalk of the deli’s blackboard, enshrined with sandwiches created with an inventive flair not found in a run of the mill fast food restaurant or pizzeria. In part thanks to the unique character of the establishment, the Black Sheep has come to be known as an enclave for the Valley’s local progressive bohemians who patronize its bakery, coffee shop and deli offerings daily.

As the owner and manager of the Black Sheep, Nick Seamon has been operating from a prominent location between Town Hall and the Amherst Police Department for more than 23 years, and has taken what some could call an idiosyncratic approach towards raising funds for renovations. Until Sunday, Feb. 21 the Black Sheep will be selling ‘Deli Dollars,’ a form of gift certificates.

The twist, however, is that Deli Dollars will be redeemable only after April 15; for their wait, patrons will get 25 percent more buying power at the Black Sheep. For example, if someone were to purchase eight dollars of Deli Dollars today, the gift certificates would be worth ten dollars in mid-April.

“Support a local business in this tough economy,” reads the beginning of a flyer accompanying the Black Sheep’s announcement of the plan, which hopes to raise as much as $10,000.

“We did this a number of times before in order to raise money for specific reasons,” said Seamon. “We have always liked to do things our own way around here, and try to consider new ideas.”

He mentioned the current difficulty many small businesses have had securing loans from bank lenders over the past year, but noted that he much preferred being supported by local patrons than the now-beleaguered banks.

“I prefer alternate sources of funding,” said Seamon. “The fewer bank loans, the better. My goal is no bank loans … Just a bank account.”

He mentioned similar instances where the Black Sheep has chosen alternative methods of funding for its growth, including when it added a handicapped accessible bathroom twelve years ago, and its expansion of its refrigeration abilities just over a decade ago.

This time around, Seamon is hoping to help pay for recent renovations to the café, which have added two new tables of seating, expanded counter space and streamlined the checkout process for patrons.

“This way,” said Seamon, “people can come in and try new things” while supporting a local business, and still benefit themselves with increased purchasing power.

“The people of Amherst are very supportive,” he said, “and our customers have been good to us over the years.”

Nick Bush can be reached at

Leave A Comment