Scrolling Headlines:

UMass men’s soccer drops season opener to Utah Valley in overtime -

Friday, August 28, 2015

UMass football notebook: Jackson Porter moves to WR, UMass schedules 2016 game with South Carolina -

Friday, August 28, 2015

Former UMass student who accused four men of rape in 2012 testifies during trial Friday -

Friday, August 28, 2015

REPORT: UMass football’s Da’Sean Downey faces two assault charges in connection with February fight -

Thursday, August 27, 2015

UMass football Media Day: Catching up with Joe Colton -

Thursday, August 27, 2015

UMass football fall camp: Creating turnovers, forcing mistakes the focus for linebacking corps -

Wednesday, August 26, 2015

Jurors hear police interview, read text messages by defendants in third UMass rape trial -

Wednesday, August 26, 2015

‘Living at UMass’ app aims to make move-in weekend a breeze -

Tuesday, August 25, 2015

UMass rape trial halts abruptly, opening statements delivered Tuesday -

Tuesday, August 25, 2015

UMass football fall camp: Jamal Wilson returns from injury with confidence he is ‘main guy’ at running back -

Tuesday, August 25, 2015

UMass football fall camp: Freshmen Sekai Lindsay, Andy Isabella impressing at running back -

Monday, August 24, 2015

UMass ranked in top 25 for LGBTQ students -

Monday, August 24, 2015

UMass football fall camp day five: Rodney Mills looks to continue bringing versatility to tight end position -

Friday, August 21, 2015

Route 9 Diner to reopen under new ownership -

Friday, August 21, 2015

Rising UMass sophomore dies unexpectedly -

Thursday, August 20, 2015

UMass football fall camp day four: Veteran offensive line boasts chemistry, looks to improve run blocking -

Thursday, August 20, 2015

A colorful UMass homecoming -

Thursday, August 20, 2015

Potential nighttime and weekend parking fee at UMass tabled -

Wednesday, August 19, 2015

UMass football fall camp day three: Ex-quarterbacks A.J. Doyle, Andrew Verboys continue transitions to new positions -

Wednesday, August 19, 2015

UMass football fall camp day two: Defensive secondary hopes experience, added depth brings greater consistency -

Tuesday, August 18, 2015

Hurricane Hype

NASA Goddard Photo and Video/Flickr

Living in a beach community, the words “hurricane season” are not nearly as ominous and foreboding as one may believe. “Hurricane season” can roughly be translated into “media season,” as nonstop speculation plagues the news cycle all day for over a week in advance.

But what happens when all that hype actually comes true?

The answer can be found right now by looking at New York City, the place where local residents are tough, stubborn and only believe what you can prove right in front of their face.

Hurricane Sandy, which has by now been dubbed a “superstorm,” has made her presence felt all over the East Coast in recent days. The full extent of Sandy’s wrath was arguably felt hardest in the Big Apple, where the storm surge set a New York record of 13 feet. The Rockaways, which is a peninsula in south Queens hugged between the east coast Atlantic and the Jamaica Bay, was nearly drowned out entirely by the merging bodies of water. Fires sprang sporadically all across the peninsula, having decimating effects all the way from Breezy Point (the absolute west) to the end of Far Rockaway (the absolute east).

In an effort to diagnose the areas of the city that would be affected the greatest by Hurricane Sandy, New York City Mayor Michael Bloomberg designated specific labels, Zones A, B and C. The Rockaways, which includes Breezy Point, was dubbed Zone A by the mayor. The mayor issued a mandatory evacuation of Zone A by no later than 7 p.m. on Sunday, Oct. 28. The procedure seemed frightfully familiar to the precautions taken for Hurricane Irene last August, where Bloomberg ordered the first mandatory evacuation in New York’s history.

The media speculation surrounding this year’s storm seemed frightfully familiar as well. Not only to last year’s coverage of Irene but also the 2009 coverage of Bill, the coverage of the 2012 presidential election,  the 2008 presidential election and so on. The mainstream media outlets have a way of flooding our lives with nonstop coverage of whatever they can get their hands on. To add to it, a lot of times it is blatantly skewed information from so-called experts. This overexposure to excessive information creates an atmosphere of fog that blurs the distinction between what is true and what is false.

The issue arises as a condition of our society. It is a society saturated with nonstop media, utilizing every form of communication available: TV, newspapers, radios, Facebook, Twitter. They all become flooded with information on the same topic, depending on what happens to be going on at the given moment. It becomes very difficult to sort through all the clutter. This is particularly evident with new forms of communication, i.e. social media, where it is often difficult to verify what information is reliable.

This phenomenon, call it “the reporter who cried wolf” effect, takes credibility away from the news when reporters need it most. The public becomes so accustomed to hearing the hype surrounding a certain event  that eventually it becomes overwhelming and is shrugged off.

Case in point: Hurricane Sandy. Due to the huge media spectacles that arise every year surrounding storms, many people did not take maximum precaution this year and are now feeling devastating effects. The current presidential campaign further illustrates my point. People tend to forget that every four years there is a political slugfest pointing out the pros and cons of each candidate and everybody they have ever had a cup of coffee with.

The reporter who cried wolf is making it increasingly difficult for people to use their best judgment. Whether it is concerning the weather, politics, what to eat or what to wear, the media has taken a firm stance in shaping your mind whether you realize it or not. Try to see through the cloud of media injected information fogging your perception and make decisions that are based on legitimate information that suit your own best interests.

Josh Steinberg is a Collegian columnist. He can be reached at jssteinb@student.umass.edu.

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