March 2, 2015

Scrolling Headlines:

Twitter executive speaks to future entrepreneurs -

Monday, March 2, 2015

UMass closes out regular season on a high note with victory over URI -

Monday, March 2, 2015

Gang of Four loses its essence on dreary ‘What Happens Next’ -

Monday, March 2, 2015

Students should take action to secure state funding for UMass -

Monday, March 2, 2015

Trio of seniors shine in UMass women’s basketball’s Senior Day win -

Monday, March 2, 2015

ESPN employees seek to get women involved in technology -

Monday, March 2, 2015

UMass women’s lacrosse cruises to 11-3 win over Holy Cross Saturday -

Monday, March 2, 2015

New ‘research’ on moral dilemmas -

Monday, March 2, 2015

Twin River unveil infectious, exciting debut LP -

Monday, March 2, 2015

Big Sean reaches for the top with solid “Dark Sky Paradise” -

Monday, March 2, 2015

SGA hosts first annual Women’s Leadership Symposium -

Monday, March 2, 2015

The Weekly Dead with Jack and Alex – ‘Them’ and ‘The Distance’ -

Sunday, March 1, 2015

UMass to host free concert featuring Kesha, Juicy J to deter students from participating in ‘Blarney’ -

Sunday, March 1, 2015

UMass men’s lacrosse falls to 0-4 with Saturday’s defeat to Brown -

Sunday, March 1, 2015

Strong second half snaps three-game losing streak for UMass -

Saturday, February 28, 2015

‘UMass basketball’ returns in victory over Fordham -

Saturday, February 28, 2015

First quarter woes sink UMass men’s lacrosse in Grant Whiteway’s return -

Saturday, February 28, 2015

UMass hockey falls flat in regular season finale to UConn -

Saturday, February 28, 2015

UMass hockey stumbles offensively against UConn’s tough defensive corps -

Saturday, February 28, 2015

UMass seeks increased energy as it hosts Fordham -

Friday, February 27, 2015

Advertisement

Hurricane Hype

NASA Goddard Photo and Video/Flickr

Living in a beach community, the words “hurricane season” are not nearly as ominous and foreboding as one may believe. “Hurricane season” can roughly be translated into “media season,” as nonstop speculation plagues the news cycle all day for over a week in advance.

But what happens when all that hype actually comes true?

The answer can be found right now by looking at New York City, the place where local residents are tough, stubborn and only believe what you can prove right in front of their face.

Hurricane Sandy, which has by now been dubbed a “superstorm,” has made her presence felt all over the East Coast in recent days. The full extent of Sandy’s wrath was arguably felt hardest in the Big Apple, where the storm surge set a New York record of 13 feet. The Rockaways, which is a peninsula in south Queens hugged between the east coast Atlantic and the Jamaica Bay, was nearly drowned out entirely by the merging bodies of water. Fires sprang sporadically all across the peninsula, having decimating effects all the way from Breezy Point (the absolute west) to the end of Far Rockaway (the absolute east).

In an effort to diagnose the areas of the city that would be affected the greatest by Hurricane Sandy, New York City Mayor Michael Bloomberg designated specific labels, Zones A, B and C. The Rockaways, which includes Breezy Point, was dubbed Zone A by the mayor. The mayor issued a mandatory evacuation of Zone A by no later than 7 p.m. on Sunday, Oct. 28. The procedure seemed frightfully familiar to the precautions taken for Hurricane Irene last August, where Bloomberg ordered the first mandatory evacuation in New York’s history.

The media speculation surrounding this year’s storm seemed frightfully familiar as well. Not only to last year’s coverage of Irene but also the 2009 coverage of Bill, the coverage of the 2012 presidential election,  the 2008 presidential election and so on. The mainstream media outlets have a way of flooding our lives with nonstop coverage of whatever they can get their hands on. To add to it, a lot of times it is blatantly skewed information from so-called experts. This overexposure to excessive information creates an atmosphere of fog that blurs the distinction between what is true and what is false.

The issue arises as a condition of our society. It is a society saturated with nonstop media, utilizing every form of communication available: TV, newspapers, radios, Facebook, Twitter. They all become flooded with information on the same topic, depending on what happens to be going on at the given moment. It becomes very difficult to sort through all the clutter. This is particularly evident with new forms of communication, i.e. social media, where it is often difficult to verify what information is reliable.

This phenomenon, call it “the reporter who cried wolf” effect, takes credibility away from the news when reporters need it most. The public becomes so accustomed to hearing the hype surrounding a certain event  that eventually it becomes overwhelming and is shrugged off.

Case in point: Hurricane Sandy. Due to the huge media spectacles that arise every year surrounding storms, many people did not take maximum precaution this year and are now feeling devastating effects. The current presidential campaign further illustrates my point. People tend to forget that every four years there is a political slugfest pointing out the pros and cons of each candidate and everybody they have ever had a cup of coffee with.

The reporter who cried wolf is making it increasingly difficult for people to use their best judgment. Whether it is concerning the weather, politics, what to eat or what to wear, the media has taken a firm stance in shaping your mind whether you realize it or not. Try to see through the cloud of media injected information fogging your perception and make decisions that are based on legitimate information that suit your own best interests.

Josh Steinberg is a Collegian columnist. He can be reached at jssteinb@student.umass.edu.

Leave A Comment