March 30, 2015

Scrolling Headlines:

Hird appointed dean of College of Social and Behavioral Sciences -

Monday, March 30, 2015

UMass women’s lax cruises to 17-7 win over George Mason -

Monday, March 30, 2015

Earl Sweatshirt explores his dark side on great sophomore album -

Monday, March 30, 2015

East Village explosion painful, revealing -

Monday, March 30, 2015

Courtney Barnett offers unique outlook on life on debut album -

Monday, March 30, 2015

Lessons learned from a boy band -

Monday, March 30, 2015

Angela McMahon earns 100th career win in UMass women’s lacrosse’s win over George Mason -

Monday, March 30, 2015

Cornell professor explores education, politics and inequality -

Monday, March 30, 2015

UMass softball swept by St. Joseph’s -

Monday, March 30, 2015

Kendrick Lamar’s ‘To Pimp a Butterfly’ is a wild, unpredictable masterpiece -

Monday, March 30, 2015

UMass baseball falls 8-0 to VCU in series finale -

Monday, March 30, 2015

UMass men’s lacrosse’s win streak snapped in battle with No. 18 Towson -

Saturday, March 28, 2015

Closing arguments presented, jury deliberations begin Friday in first of four 2012 gang rape trials -

Friday, March 27, 2015

UMass library opens groundbreaking 3D printing lab -

Thursday, March 26, 2015

Defendant in 2012 gang rape case says accuser consented to sex -

Thursday, March 26, 2015

For the love of the craft: UMass Juggling Club -

Thursday, March 26, 2015

UMass lacrosse looks for fourth straight victory versus Towson -

Thursday, March 26, 2015

The dark, twisty special on Robert Durst proves that, yet again, humanity’s biggest “Jinx” is hubris -

Thursday, March 26, 2015

Law and order, UMass style -

Thursday, March 26, 2015

Hillel fails to represent all Jewish students -

Thursday, March 26, 2015

Michael Phelps’ manager talks about how he did it

Flickr/marcopako 

When managing high-profile athletes like Michael Phelps, it’s important to have a plan, according to managing director of Octagon’s Olympic and Action Sports division Peter Carlisle.

But the plan can’t be just a business model, according to Phelps’ manager. It has to be a plan in which the athlete inspires people.

Yesterday’s lecture by Carlisle was given yesterday at the Campus Center as part of the Mark H. McCormack Executive-in-Residence program where a prominent figure in sports management comes to UMass for three days to talk to students.

Carlisle has also signed other gold medalists, like gymnast Aly Raisman, speed skater Apolo Anton Ohno, and snowboarders Ross Powers, Hannah Teter, Kelly Clark, and Seth Wescott.

When talking about his 10-year plan with Phelps, though, Carlisle stressed that, “Michael needed to stand alone as an individual athlete,” noting that he didn’t want Phelps to be a part of an army of athletes at the Olympic Games.

Carlisle also emphasized the importance of connecting with people, which is why he visited China three times prior to the Beijing 2008 Olympic Games, joined together with the Boys and Girls Club and began the Michael Phelps Foundation.

As a result, Phelps became an inspiration, Carlisle said. He said Phelps inspired the 15-year-old female Olympic gold medalist swimmer, Ye Shiwen, whose time defeated even male swimmers such as American Ryan Lochte at the 2012 Olympic Games.

Shiwen has been known to have said that seeing Phelps in China when she was 10 inspired her to start swimming.

Early in the lecture, Carlisle said Mark McCormack, founder and chairman of the International Management Group, inspired him when he first started in Portland, Maine, calling him “the true pioneer.”

Students who attended the lecture thought Carlisle was a good pick.

“I’m interested to hear what he has to say, he’s a prominent figure in sport management,” said freshman sports management major Mike Cronin.

Cronin said Carlisle’s managing of Phelos was “the main reason I admire his career.”

Cameron Huber, a freshman, agreed.

“He’s a really influential figure, and I wanted to hear him speak,” he said.

Catherine Ferris can be reached at cferris@student.umass.edu.

Editors note: A previous version of this story stated Mark McCormack is a UMass alumnae. This was incorrect.

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