October 22, 2014

Scrolling Headlines:

UMass women’s soccer controls its own destiny as conference tournament approaches -

Wednesday, October 22, 2014

UMass soccer deploys new formation with Keys, Jess -

Wednesday, October 22, 2014

UMass calling on young swimmers to continue strong start to the year -

Wednesday, October 22, 2014

WMU, Ohio, NIU pick up wins in busy MAC weekend -

Wednesday, October 22, 2014

A comprehensive guide to the Ebola virus -

Wednesday, October 22, 2014

Trio of freshmen leading UMass hockey’s offense early in the season -

Wednesday, October 22, 2014

A guide to comic collecting in the Pioneer Valley -

Wednesday, October 22, 2014

Letter: What’s behind the curtains on Birthright trips? -

Wednesday, October 22, 2014

FBI director’s fear-mongering view of data encryption is off the mark -

Wednesday, October 22, 2014

UMass Permaculture Initiative to add three new programs -

Wednesday, October 22, 2014

Gov. Deval Patrick visits Amherst, awards $1.5 million grant for downtown development -

Wednesday, October 22, 2014

UHS offers more accessible vaccination clinics as flu season nears -

Wednesday, October 22, 2014

Gamard: Is gluten really bad or just a fad? -

Wednesday, October 22, 2014

Three new students appointed as SGA special assistants -

Tuesday, October 21, 2014

Allymohamed scores game winner after suffering facial injury against Boston University -

Tuesday, October 21, 2014

Loaded weekend against Marist, Keene State challenges UMass club hockey -

Tuesday, October 21, 2014

UMass football seeing improvement on both the offensive and defensive lines -

Tuesday, October 21, 2014

Remembering Derek Jeter: an appraisal -

Tuesday, October 21, 2014

Yellowcard switches things up on “Lift a Sail” -

Tuesday, October 21, 2014

Campus Sustainability Day to take place Wednesday -

Tuesday, October 21, 2014

Chipotle may raise prices

There’s bad news for fans of Chipotle. The Mexican restaurant is considering raising its prices.

The company blames food price inflation for the potential hike, according to the Chicago Tribune, saying the meat and dairy products are ingredients responsible for the raise.

The antibiotic-free meats and organic ingredients the chain serves up in its “premium” items, make the chain more susceptible to changes in food costs, as it frequently cannot nail down prices on these items, according to the Tribune.

The potential price hike won’t happen until at least midway through 2013, according to Chief Financial Officer of Chipotle Mexican Grill, Inc. John Hartung, who announced the news at the ICR XChange Investor Conference on Thursday in Miami, Fl.

A typical Chipotle meal currently costs about $9, according to The Huffington Post.

Lately, Chipotle – which has 1,400 locations nationwide, including one recently erected in Hadley – has been taking a beating in the stock market, suffering setbacks due to both rising food prices and increased competition from chains such as the ever-cheap Taco Bell, according to HuffPost.

And of course, the slow economy has dampened people’s enthusiasm to go out for dinner.

But Chipotle has a plan.

Starting in March, the company is planning on unrolling a “significant” advertising campaign, according to the Tribune. Using radio, television, outdoor and print media, the company hopes to lure in more customers.

In addition to striving to bring more people through the doors, Chipotle will be experimenting with new menu items that can be produced at a cheaper cost.

One of the items the chain will be experimenting with is tofu, according to the Tribune. Starting next month, the chain will be selling “sofritas” in the San Francisco Bay area. Sofritas are made from a braised, shredded organic tofu.

Later this month, Chipotle will start offering a catering service in Chicago, according to the Tribune. They intend to make the service nationwide during the coming months.

The company is also dabbling in Asian Food. In 2011, it opened a Southeast Asian grill called ShopHouse in Washington D.C., according to the Tribune. They are planning to open a second ShopHouse in Los Angeles during the first half of this year.

Katie Landeck can be reached at klandeck@student.umass.edu.

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