April 19, 2014

Scrolling Headlines:

VIDEO: UMass United Ralley in support of Derrick Gordon, LGBTQ community -

Friday, April 18, 2014

John Ashcroft faces criticism during speech -

Thursday, April 17, 2014

Student rally in support of Gordon, LGBTQ community -

Thursday, April 17, 2014

Thousands gather in Amherst Commons for 23rd Annual Extravaganja -

Thursday, April 17, 2014

Sexual violence is not ‘normal’ -

Thursday, April 17, 2014

One year after Boston Marathon bombings, UMass doctor Pierre Rouzier continues passion to help -

Thursday, April 17, 2014

Photo Slideshow: UMass United Rally -

Thursday, April 17, 2014

Get Yourself Tested at UMass -

Thursday, April 17, 2014

UMass football continues move in new direction in annual Spring Game -

Thursday, April 17, 2014

Library labyrinth targets stress -

Thursday, April 17, 2014

There is nothing to debate about global warming -

Thursday, April 17, 2014

UMass hits the road to take on LaSalle -

Thursday, April 17, 2014

No. 11 UMass women’s lacrosse looks to extend winning streak against Richmond -

Thursday, April 17, 2014

Southeastern Conference commissioner Mike Slive latest McCormack Executive-in-Residence -

Thursday, April 17, 2014

Got a little Irish in you? -

Thursday, April 17, 2014

UMass doctoral student awarded Soros Fellowship -

Thursday, April 17, 2014

UMass Dressage Team discusses the lesser-known sport -

Wednesday, April 16, 2014

Canelas: Things worth watching in Spring Game 2014 -

Wednesday, April 16, 2014

‘The Walking Dead’ finale resurrects a dull season -

Wednesday, April 16, 2014

Five places to study at UMass -

Wednesday, April 16, 2014

Chipotle may raise prices

There’s bad news for fans of Chipotle. The Mexican restaurant is considering raising its prices.

The company blames food price inflation for the potential hike, according to the Chicago Tribune, saying the meat and dairy products are ingredients responsible for the raise.

The antibiotic-free meats and organic ingredients the chain serves up in its “premium” items, make the chain more susceptible to changes in food costs, as it frequently cannot nail down prices on these items, according to the Tribune.

The potential price hike won’t happen until at least midway through 2013, according to Chief Financial Officer of Chipotle Mexican Grill, Inc. John Hartung, who announced the news at the ICR XChange Investor Conference on Thursday in Miami, Fl.

A typical Chipotle meal currently costs about $9, according to The Huffington Post.

Lately, Chipotle – which has 1,400 locations nationwide, including one recently erected in Hadley – has been taking a beating in the stock market, suffering setbacks due to both rising food prices and increased competition from chains such as the ever-cheap Taco Bell, according to HuffPost.

And of course, the slow economy has dampened people’s enthusiasm to go out for dinner.

But Chipotle has a plan.

Starting in March, the company is planning on unrolling a “significant” advertising campaign, according to the Tribune. Using radio, television, outdoor and print media, the company hopes to lure in more customers.

In addition to striving to bring more people through the doors, Chipotle will be experimenting with new menu items that can be produced at a cheaper cost.

One of the items the chain will be experimenting with is tofu, according to the Tribune. Starting next month, the chain will be selling “sofritas” in the San Francisco Bay area. Sofritas are made from a braised, shredded organic tofu.

Later this month, Chipotle will start offering a catering service in Chicago, according to the Tribune. They intend to make the service nationwide during the coming months.

The company is also dabbling in Asian Food. In 2011, it opened a Southeast Asian grill called ShopHouse in Washington D.C., according to the Tribune. They are planning to open a second ShopHouse in Los Angeles during the first half of this year.

Katie Landeck can be reached at klandeck@student.umass.edu.

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