Scrolling Headlines:

Neil deGrasse Tyson to deliver keynote speech at 2015 UMass Commencement -

Wednesday, April 1, 2015

Emmanuel T. Bile Jr. sentenced Wednesday morning for involvement in 2012 gang rape -

Wednesday, April 1, 2015

Congressman Jim McGovern visits UMass for event hosted by UMass Democrats -

Wednesday, April 1, 2015

UMass baseball set to renew rivalry with Boston College -

Wednesday, April 1, 2015

Notebook: UMass football more comfortable this time around in spring practice -

Wednesday, April 1, 2015

‘Bloodborne’ is a perfectly twisted video game experience -

Wednesday, April 1, 2015

The overwhelmed and cynical public remains uninformed on politics -

Wednesday, April 1, 2015

SGA Senator hopes to educate students on Campus Pulse -

Wednesday, April 1, 2015

Outdoor season generates excitement for men’s, women’s track and field -

Wednesday, April 1, 2015

Brendan Hegarty continuing to contribute for UMass lacrosse -

Wednesday, April 1, 2015

Route 9 Diner closes as attorney general files discrimination complaint -

Tuesday, March 31, 2015

UMass tight end Jean Sifrin performs in front of NFL scouts at Pro Day -

Tuesday, March 31, 2015

Sisters on the Runway successfully hosts benefit fashion show for Safe Passage -

Tuesday, March 31, 2015

‘Hurry sickness’ is actually wasting our time -

Tuesday, March 31, 2015

Angela Davis condemns the prison industrial complex in campus talk -

Tuesday, March 31, 2015

UMass softball’s home opener postponed due to unplayable field conditions -

Tuesday, March 31, 2015

Kickin’ Back Dance Crew looks to emerge as its own dance club -

Tuesday, March 31, 2015

Doing good while looking good: Fashion show raises domestic violence awareness -

Tuesday, March 31, 2015

Ryan Moloney pitching with confidence for UMass baseball -

Tuesday, March 31, 2015

Police Log: Friday, March 27 to Sunday, March 29, 2015 -

Tuesday, March 31, 2015

Advertisement

Editor’s note: Why we ran a full-page ad on the front cover of today’s Collegian

Dear readers,

Today, you may have noticed that the front page of the Collegian features a full-page advertisement instead of our daily’s top news stories.

While this might not raise any immediate red flags, we thought we should take the opportunity to explain this decision anyway.

It’s not a secret that revenue numbers, and particularly print advertising revenue, are declining at newspapers across the country. This trend is affecting newspapers, big or small, and even at the college level. So although the Collegian is in a rather uniquely fortunate position, with a community that remains vested in supporting collegiate journalism and truly values our daily missions, we’d be lying if we said times weren’t a bit tough and all is not so quiet on the financial front.

So, we’re innovating – but only a bit. As our readers who have been here for more than one year may note, we’ve cut down on circulation and cut the Friday paper. Those decisions were difficult, but they allow us the financial stability to continue to produce excellent journalism for you, in-print and online, every day. Today’s unusual ad placement was a decision made for similar reasons.

Don’t anticipate on seeing front page ads all that often (truthfully, they’re expensive). As a staff, we also determined that if major news were to break, the ad would be moved before publication. In sum, we recognize that our mission to continue to serve the community is of utmost importance, and while this ad is an innovative (though not unheard of) tactic to help aid our funding, we certainly prefer just getting straight to the news.

For today though, we’re opening up about this ethical conundrum to the community, in hopes that you’ll share your insights and continue to turn the page on how to support collegiate journalism with us.

Sincerely,

Stephen Hewitt, Editor in Chief

Comments
5 Responses to “Editor’s note: Why we ran a full-page ad on the front cover of today’s Collegian”
  1. Dan O'Brien says:

    Former Collegian News Editor here! (Class of 2006). I’m also a former newspaper reporter (Boston Herald; New Hampshire Union Leader; among others), and I currently work in the communications and marketing office of Emerson College — so I have a pretty educated perspective about this.

    First of all – I completely empathize with the financial position the Collegian is in. Journalism is not cheap, and the newspaper model is becoming extinct. It was tough when I was a student editor 8 years ago, and I can’t imagine how much more difficult it has become.

    That being said – I don’t know if having an ad covering the ENTIRE front page was the best idea. I am not opposed to ads on page one in this day and age (although I had a different opinion a few years ago.)

    But maybe in the future, you folks could consider this: How about an ad on PART of the front page, and then, to make it attractive to advertisers, JUMP to full-page ad for the same advertiser on page 3 (the second most viewed page after P1.)

    It just seems a little odd to take up the entire front page.

    Just my two cents here. I completely understand the situation you’re all in.

    Best of luck.

    -Dan

  2. Larry Kelley says:

    If you said you were doing this to dramatize the plight of print newspapers, and it was only a one time PR stunt, I would call it brilliant. But to actually consider it a part of an ongoing business model is misguided. Sure, as Dan says, put advertising on the front page and charge a hefty premium (or use stickers as both the Gazette and Republican now do) but please keep a solid wall intact between editorial/news and advertising.

  3. John Thieme says:

    One way to save money: there’s no urgent need for colour printing outside of a small tranche of advertising. The news isn’t sacrificed by black-and-white photography for news stories and colour is largely a superficial frippery. Using less colour would cut costs.

  4. Noman says:

    Out of curiosity, what are the Collegian’s overhead costs, considering the staff isn’t paid?

  5. N. says:

    Stop printing so many papers. I’m sure bales of them get thrown away constantly. This winter the lederle lobby floor has been covered in them more times than I can count.

Leave A Comment