September 30, 2014

Scrolling Headlines:

UMass falls short at home to UNH 1-0 -

Tuesday, September 30, 2014

Tennis shines in West Point Invitational -

Tuesday, September 30, 2014

SGA to launch new binge drinking awareness campaign -

Tuesday, September 30, 2014

UMass rugby captain Devin Ibanez: ‘I’m just a rugby maniac’ -

Tuesday, September 30, 2014

SGA discusses University’s confidential informant policy -

Tuesday, September 30, 2014

Akron upsets ACC foe, Toledo outruns Central Michigan -

Tuesday, September 30, 2014

Electro-pop duo Cherub takes its sweet sound to Pearl Street -

Tuesday, September 30, 2014

Fight for college affordability continues -

Tuesday, September 30, 2014

U.S. News ranks UMass among top 30 public universities -

Tuesday, September 30, 2014

Battling arguments -

Tuesday, September 30, 2014

Tim McGraw comes back strong in ‘Sundown Heaven Town’ -

Tuesday, September 30, 2014

No arrests made at UMass Homecoming tailgate and game -

Tuesday, September 30, 2014

Alt-J diversifies and grows in ‘This Is All Yours.’ -

Tuesday, September 30, 2014

FSU holds off the Wolfpack while Hill leads the Aggies to an overtime victory -

Tuesday, September 30, 2014

UPDATE: UMass Police Department and Student Affairs officials to conduct review of confidential informant policy -

Monday, September 29, 2014

UMass men’s soccer shut out by UNH, 1-0, on Sunday -

Monday, September 29, 2014

The best ways to decorate your dorm room -

Monday, September 29, 2014

UMass needs to actively combat sexual assault -

Monday, September 29, 2014

Northwestern District Attorney’s office hosts National Prescription Drug Take-Back Day -

Monday, September 29, 2014

Students celebrate return of UMass football with tailgate festivities -

Monday, September 29, 2014

Editor’s note: Why we ran a full-page ad on the front cover of today’s Collegian

Dear readers,

Today, you may have noticed that the front page of the Collegian features a full-page advertisement instead of our daily’s top news stories.

While this might not raise any immediate red flags, we thought we should take the opportunity to explain this decision anyway.

It’s not a secret that revenue numbers, and particularly print advertising revenue, are declining at newspapers across the country. This trend is affecting newspapers, big or small, and even at the college level. So although the Collegian is in a rather uniquely fortunate position, with a community that remains vested in supporting collegiate journalism and truly values our daily missions, we’d be lying if we said times weren’t a bit tough and all is not so quiet on the financial front.

So, we’re innovating – but only a bit. As our readers who have been here for more than one year may note, we’ve cut down on circulation and cut the Friday paper. Those decisions were difficult, but they allow us the financial stability to continue to produce excellent journalism for you, in-print and online, every day. Today’s unusual ad placement was a decision made for similar reasons.

Don’t anticipate on seeing front page ads all that often (truthfully, they’re expensive). As a staff, we also determined that if major news were to break, the ad would be moved before publication. In sum, we recognize that our mission to continue to serve the community is of utmost importance, and while this ad is an innovative (though not unheard of) tactic to help aid our funding, we certainly prefer just getting straight to the news.

For today though, we’re opening up about this ethical conundrum to the community, in hopes that you’ll share your insights and continue to turn the page on how to support collegiate journalism with us.

Sincerely,

Stephen Hewitt, Editor in Chief

Comments
5 Responses to “Editor’s note: Why we ran a full-page ad on the front cover of today’s Collegian”
  1. Dan O'Brien says:

    Former Collegian News Editor here! (Class of 2006). I’m also a former newspaper reporter (Boston Herald; New Hampshire Union Leader; among others), and I currently work in the communications and marketing office of Emerson College — so I have a pretty educated perspective about this.

    First of all – I completely empathize with the financial position the Collegian is in. Journalism is not cheap, and the newspaper model is becoming extinct. It was tough when I was a student editor 8 years ago, and I can’t imagine how much more difficult it has become.

    That being said – I don’t know if having an ad covering the ENTIRE front page was the best idea. I am not opposed to ads on page one in this day and age (although I had a different opinion a few years ago.)

    But maybe in the future, you folks could consider this: How about an ad on PART of the front page, and then, to make it attractive to advertisers, JUMP to full-page ad for the same advertiser on page 3 (the second most viewed page after P1.)

    It just seems a little odd to take up the entire front page.

    Just my two cents here. I completely understand the situation you’re all in.

    Best of luck.

    -Dan

  2. Larry Kelley says:

    If you said you were doing this to dramatize the plight of print newspapers, and it was only a one time PR stunt, I would call it brilliant. But to actually consider it a part of an ongoing business model is misguided. Sure, as Dan says, put advertising on the front page and charge a hefty premium (or use stickers as both the Gazette and Republican now do) but please keep a solid wall intact between editorial/news and advertising.

  3. John Thieme says:

    One way to save money: there’s no urgent need for colour printing outside of a small tranche of advertising. The news isn’t sacrificed by black-and-white photography for news stories and colour is largely a superficial frippery. Using less colour would cut costs.

  4. Noman says:

    Out of curiosity, what are the Collegian’s overhead costs, considering the staff isn’t paid?

  5. N. says:

    Stop printing so many papers. I’m sure bales of them get thrown away constantly. This winter the lederle lobby floor has been covered in them more times than I can count.

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