Scrolling Headlines:

An open letter to the students of UMass -

March 24, 2017

Pat Kelsey informs UMass AD Ryan Bamford of change of heart just 35 minutes before scheduled press conference -

March 23, 2017

Past and present UMass football players participate in 2017 Pro Day Thursday -

March 23, 2017

Pat Kelsey reportedly backs down from UMass men’s basketball coaching position -

March 23, 2017

Students react to new fence around Townehouses -

March 23, 2017

‘Do You Have The Right To Do Drugs?’ debate held in Bowker Auditorium -

March 23, 2017

UMass men’s lacrosse looks to build on three-game winning streak against Brown -

March 23, 2017

UMass softball riding five-game win streak into first Atlantic 10 showdown -

March 23, 2017

Sanzo: Inability to win close games has hurt UMass baseball -

March 23, 2017

Hannah Murphy scores 100th career goal in UMass women’s lacrosse 16-9 win over Harvard -

March 23, 2017

Old age does no harm to indie rock legends The Feelies -

March 23, 2017

A track-by-track breakdown of Drake’s new project -

March 23, 2017

When a president lies -

March 23, 2017

Let them eat steak, and other gender norms I hate -

March 23, 2017

Dissecting Science: Episode Two -

March 22, 2017

Holy Cross 10-run eighth inning sinks UMass baseball -

March 22, 2017

UMass students react to Spring Concert lineup -

March 22, 2017

Letter: Vote yes for Amherst -

March 22, 2017

You don’t have to walk alone -

March 22, 2017

Tyler Bogart and D.J. Smith lead UMass men’s lacrosse during three game win streak -

March 22, 2017

Electronic duo Louis the Child to headline Pearl Street this Wednesday

(Steven Truong/Flickr)

While the 1950s will always be remembered as the decade of rock ‘n’ roll, and the 1970s will be known for disco, the 2010s seem to be leaving a mark as the age of a new wave of electronic synth-pop music. In recent years, the notion of musical talent in general has expanded from merely vocal and instrumental proficiency to include talent on the turntables.

This shift in the music world has paved the way for countless breakout artists in the electronic genre. One of the most notable of these up-and-coming groups is Louis the Child, who channels this uniquely millennial sound through its merger of the styles of synth-pop and Electronic Dance Music.

As part of its “Love is Alive” tour, Louis the Child will be performing at Pearl Street this Wednesday at 8 p.m.

Still at the opening stages of its musical career, Louis the Child is a relatively new group. The Chicago-based duo is made up of Robby Hauldren and Freddy Kennett. The two met at a concert while still in high school in 2012, and solidified their friendship while practicing mixing at a local club in Illinois where they would meet after school.

Hauldren, 20, briefly attended the University of Southern California before taking leave to pursue his musical career. Prior to the formation of Louis the Child, he DJed and mixed music under the alias “Haul Pass.”

Kennett, 19, DJed under the alias “Fatboy” throughout high school. Although he only graduated from high school in 2016, he has been performing with Hauldren as Louis the Child in small, intimate venues since 2013.

The duo entered high school just as EDM reached the peak of its mainstream popularity, and though some of their influences reflect that genre (Flume, for instance), they also take inspiration from artists ranging from Chance the Rapper to Phish.

Although the duo has yet to release a full-length album, they have steadily gained commercial notice over the last couple of years. The group’s 2015 debut single, “It’s Strange,” captured the celebrity seal of approval from Taylor Swift, who added it to her list of “Songs that Will Make Life Awesome,” while also landing a spot on the “FIFA 16” soundtrack.

Louis the Child has opened for several big names in EDM, such as The Chainsmokers and Madeon. Since the group embarked on its first tour in Oct. 2015, it has frequented major music festivals such a Coachella, the Electric Forest Festival, Electric Zoo New York and Lollapalooza.

Although the group has only released four songs to date, Louis the Child is slowly making its way into the mainstream. The tracks Louis the Child has released brim with the duo’s raw talent, showing that they’re uniquely poised to break through the already crowded EDM field.

Be sure to catch Louis the Child this Wednesday at Pearl Street in Northampton, before the duo makes it big. The inner hipster in you will thank you for discovering this gem early on, and when the group catches its break, you’ll certainly have something to gloat about.

Tickets are on sale now for $22 at nbotickets.com.

Jessica Chaiken can be reached at jchaiken@umass.edu.

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