It’s 6 p.m. on a Friday at Paper City Brewery on 108 Cabot St. in downtown
The stairs are wooden and worn. The brick wall is a bright maple leaf red on the bottom and off-white on the top. When you finally get into the brewery you will be greeted by Martha, a middle-aged woman with blonde hair. She will ask you for your ID and $6, then you receive an eight-ounce tasting cup and she says, ‘Enjoy!’
Once people receive a tasting cup they stampede to the bar, not noticing the historical motorcycles or the neat knick-knacks in the glass case. Once you get to the bar, you will be greeted by either Tom or Trish.
Now comes the difficult part, which beer to choose first. Your best bet is to start with the Ireland Parish Golden Ale, as it is a nice beginner beer.‘
‘It’s a perfect place to pre-game on a Friday night and you can’t get this bargain anywhere else,’ said Jamie Murphy, a beer enthusiast and
Over the years
Most Friday nights, Paper City Brewery is packed full of people enjoying quality beer while listening to whatever live band is playing that night. Their business is flourishing in the downtown sector of
‘Most of the people who come to the brewery are not from
Holyoke is a town that was once vibrant but is now fighting to make a comeback, having moved from a manufacturing economy to a service sector economy, which has left many vacant run-down mills, like the one Paper City used to be.
‘ In 1995, Jay Herbert, who grew up in
By1997 Paper City began to gain some notoriety when their Cabot Street Wheat and their Winter Palace Wee Heavy won first place at the New England Beer Festival.‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘
Herbert still lives in
When Herbert was 18, there weren’t many imported beers around. The selection was relatively small compared to many modern liquor stores’ stock. Herbert was doing some experimenting making his own beers.
The first floor of the Paper City Brewery used to be the Winter Palace Theater, which had a stage, a roller rink and was a very popular attraction for many people around the turn of the century.
It’s now 7 p.m. and people are settling into the brewery. Most people stand while others are lucky enough to have grabbed one of the few seats. The people at tables are playing cards, drinking beer and listening to the band ‘- The Whiskey Junction ‘- rock out.‘
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At this point many people are already catching a good buzz and are enjoying the live musical entertainment. Long lines are quickly forming near the brewery’s bathroom.
Most of the time the line for the bathroom wraps around the corner stretching all the way down to Jay’s office. The reason for the long lines is there is only one toilet, however, it is a very clean toilet.
Once people come out of the bathroom, they rush right back to the bar to capitalize on the great deal. Some patrons slur their orders; the beer is getting to them by now.‘ On either side of the bar, three tiered bookcases are filled with a nice collection of old beer bottles, and a very distinct black Paper City Brewery T-shirt is displayed. The bookcase on the right has an Irish flag hanging to represent
Once 8 pm rolls around and the band plays their final number, the people start to form a line to receive their four pack of beer.
Once you make your way to the front of the line to receive your beer you will throw out your tasting up in a barrel lined with a burlap sack on your left and Mike Adams will point to the white board that shows which beers they will be handing out. ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘This is the busiest but best part of the night, I enjoy seeing peoples faces light up when I give them their four pack of beer,’ said Mike Adams, a volunteer at Paper City.
‘We take pride in distributing our beer throughout
Peter Shipman can be reached at [email protected]