When Steven Weinreb was laid off from his job in 2009, he never looked back. Rather than joining a growing number of Americans who found themselves in the unemployment line, Weinreb dreamt up a business plan: a shoe line with a conscience. Out of that idea, Civic Duty Shoes were born.
“My frustration soon became my motivation to start a company that cares,” Weinreb explained. “I am determined to prove that we can be successful and still be socially, environmentally, and fiscally responsible.”
From his past business ventures, Weinreb knew about Tyvek, a water resistant, breathable material, best known for its use as a protective shield on many homes. By using exclusively environmentally-friendly glues and dyes, Civic Duty is able to produce a unique product.
Beyond its stated commitment to environmental stewardship, the company is attempting to give back some of its profits to help others in need. Each year, Weinreb says the company will produce a specific design with 100 percent of the profits benefiting a charitable organization in the U.S. Customers are urged to submit worthy organizations and the Civic Duty team will select the top five for fans to vote on. This year, Civic Duty announced Common Ground Relief in the Lower 9th Ward of New Orleans will be supported by the sales of a black and gold low-top sneaker.
“There has been a huge response to the brand from college students across the country,” said Weinreb. “I get emails all the time telling me how much they love the brand and what we are doing. Many of them mention that they identify with either the eco-friendly piece of the brand or they love the brand mission to support a different social cause every year. I love how students today are so involved with causes and take their ‘Civic Duty’ seriously.”
Starting last holiday season, Civic Duty debuted its first “Core Collection.” The collection consists of five unisex styles from low-tops to high-tops, a chukka boot and slip-ons each available in a range of neutral and bright colors. The collection, which ranges in price from $54-59 is available on the brand’s website Civicdutyshoes.com as well as select boutiques nationwide.
Ashley Siegel can be reached at [email protected].
