Massachusetts Daily Collegian

UMass seeks to boost reputation with marketing agencies

By Marie MacCune

November 18, 2013

The University of Massachusetts has hired four marketing agencies in order to boost its reputation in the commonwealth and across the country. “We have embarked on a broad campaign to promote the university,” said ...

The Allure of the Movie Trailer

By Cory J. Willey

September 10, 2013

In this era of entertainment, film marketing can be almost as important as the content of the work itself. So many movies clamor for the top spot at the box office every weekend that many may fail simply because they didn’t...