Massachusetts Daily Collegian

UMass seeks to boost reputation with marketing agencies

By Marie MacCune

November 18, 2013

Filed under Campus News, Five College News, Local News, News

The University of Massachusetts has hired four marketing agencies in order to boost its reputation in the commonwealth and across the country. “We have embarked on a broad campaign to promote the university,” said ...

It is easy to tarnish a reputation

By Molly Boushell

November 15, 2012

Filed under Columns, Opinion

I read a lot of news. I check home pages compulsively, keep an embarrassing amount of tabs open in Chrome, watch for the stories’ development and read feedback in the comments section. More than a healthy amount of that reading...

Students react to Markham’s “ZooMass” song

By Danny Marchant

October 27, 2011

Filed under Arts & Living, Music

The University of Massachusetts has a reputation for being New England’s leading institution in drinking and partying. One might recall the riots breaking out in Southwest when the Red Sox won the World Series. But is the image...

Welcome to the Butt

By Amanda Dennis

September 18, 2011

Filed under Columns, Opinion

All the living areas on campus have different reputations. Southwest is party area, Sylvan is for all the transfers, and Butterfield is the house for the “crazies.” Butterfield, the place on top of the giant hill, is not as...

The high price of classism

By Victoria Knobloch

October 7, 2010

Filed under Columns

The idea that the University of Massachusetts Amherst is an inferior institution is not a new one; our “zoomass” and “safety school” reputation has been prevalent since my father was here in the ‘70s. Often the argument...