Massachusetts Daily Collegian

One does not simply ignore the ‘Umass Meme’ craze

By Chelsie Field

March 1, 2012

Recent weeks have brought an Internet sensation that it seems everyone is talking about. It’s not a celebrity or a famous musical artist – in fact, it’s not even human. The epicenter of all the hype is the “Umass...

Memes unite the masses

By Merav Kaufman

March 1, 2012

I don’t always check Facebook. But when I do, I make sure to visit the “Umass memes” page. Although the page was created just three weeks ago, the concept of a meme is far from new. Defined by Merriam-Webster as “an idea, behavior, style or u...