The fifth annual Mullins Live! concert lineup was released Wednesday morning, featuring popular hip-hop artists Future, Ty Dolla $ign and Gunna. The University of Massachusetts’ own DJ KaiKai will provide music in between sets at the concert on Saturday, March 2.
Starting this Friday, UMass students can purchase tickets at the Mullins Center box office and online through the new Mullins Center student portal starting at 10 a.m.. Tickets are $10, but will increase to $15 on Monday, Feb 25. An additional $3 processing fee will apply to online purchases.
Brian Caputo, the general booking manager at the Mullins Center, said the concert is only available to UMass students and a valid UCard is required to purchase tickets and enter the venue on March 2.
“We have a new student portal set up basically they can just go in with their UCard number to set up an account and that will bring them to the Mullins Live! page and they’ll be able to get their ticket on there rather than waiting in line like they have in the past,” he said.
To prevent the website from crashing due to the potential large volume of students purchasing tickets at the time, Caputo said the Mullins Center has contacted the ticket provider and asked for one of their biggest servers.
Regarding the ticket price, Caputo explained the change came after looking a lot of the events held at the Mullins Center, which are often free, and breaking down their marketing. With this, they examined prices and decided to charge for tickets this year.
“It’s pretty much similar pricing to spring concert, so it’s basically like the University having two spring concerts,” Caputo said.
The artists for this year’s concert were chosen by Caputo and a team of people on campus. Together, they go through data from surveys from the past three years as well to see what music is being played in the area through Pandora, Spotify and local radio stations.
Caputo was not able to release the number of tickets they will sell at this time.
Ryan Saucier, a freshman sports management major, enjoys Future and is excited to go to the concert.
“Concert tickets are usually much more expensive than [$10]… so that’s definitely not bad,” Saucier said. “But I’m still excited. It won’t affect me.”
Siobhan O’Malley, a junior studying biology, considered going to the concert, but didn’t want to pay for a ticket.
“I’d rather not pay, so I probably won’t go now,” O’Malley said.
Jamar Hawkins, a mechanical and industrial engineering graduate student, isn’t too familiar with the performers and said he won’t be attending,
“But $10 is pretty affordable,” he commented.
“These people are pretty famous, I mean I had heard of them before, so I always thought these concerts always sold out anyways, but now I guess this gives students a fighting chance to not wait at the door,” Hawkins said on how online ticket sales may impact audience attendance.
Abigail Charpentier can be reached at [email protected] and followed on Twitter @abigailcharp.
Jack Bettle • Feb 13, 2019 at 2:43 pm
Hi,
I was just wondering where the link was available to purchase tickets online and if those seats will still be floor seats?
Thanks