Scrolling Headlines:

UMass basketball lands transfer Kieran Hayward from LSU -

May 18, 2017

UMass basketball’s Donte Clark transferring to Coastal Carolina -

May 17, 2017

Report: Keon Clergeot transfers to UMass basketball program -

May 15, 2017

Despite title-game loss, Meg Colleran’s brilliance in circle was an incredible feat -

May 14, 2017

UMass softball loses in heartbreaker in A-10 title game -

May 14, 2017

Navy sinks UMass women’s lacrosse 23-11 in NCAA tournament second round, ending Minutewomen’s season -

May 14, 2017

UMass softball advances to A-10 Championship game -

May 13, 2017

UMass basketball adds Rutgers transfer Jonathan Laurent -

May 13, 2017

UMass women’s lacrosse gets revenge on Colorado, beat Buffs 13-7 in NCAA Tournament First Round -

May 13, 2017

Meg Colleran dominates as UMass softball tops Saint Joseph’s, advances in A-10 tournament -

May 12, 2017

Rain keeps UMass softball from opening tournament play; Minutewomen earn A-10 honors -

May 11, 2017

Former UMass football wide receiver Tajae Sharpe accused of assault in lawsuit -

May 10, 2017

Justice Gorsuch can save the UMass GEO -

May 10, 2017

Minutemen third, Minutewomen finish fifth in Atlantic 10 Championships for UMass track and field -

May 8, 2017

UMass women’s lacrosse wins A-10 title for ninth straight season -

May 8, 2017

Dayton takes two from UMass softball in weekend series -

May 8, 2017

Towson stonewalls UMass men’s lacrosse in CAA Championship; Minutemen season ends after 9-4 loss -

May 6, 2017

Zach Coleman to join former coach Derek Kellogg at LIU Brooklyn -

May 5, 2017

UMass men’s lacrosse advances to CAA finals courtesy of Dan Muller’s heroics -

May 4, 2017

On campus: The liberal assault on free speech -

May 4, 2017

Ivanka Trump’s role in politics may affect her life in business

(Michael Vadon/Flickr)

With the country’s political divide between Clinton supporters and proponents of Trump, it comes as no surprise that much of the population has found a new means of protesting the Trump administration. Across the U.S., women are boycotting Ivanka Trump’s clothing line by disposing of any previously owned Trump clothing items in line with Nordstrom’s decision to discontinue the line at their locations.

The national retailer has recently come under fire by President Donald Trump himself, who tweeted,

“My daughter Ivanka has been treated so unfairly by @Nordstrom. She is such a great person – always pushing me to do the right thing! Terrible!”

In a televised speech addressing this issue, White House press secretary Sean Spicer stated that Trump “has every right to stand up for his family” because Nordstrom’s sanctions were “an attack on his daughter.”

Nordstrom has since declared that it dropped the brand because of dwindling sales, rather than an attempt to make a political statement. However, it also announced support for immigrant employees following Trump’s ban on immigration from Muslim majority countries, stirring further controversy.

Nordstrom isn’t the only retailer that’s taken actions to diminish the prevalence of Ivanka Trump products in their stores. T.J. Maxx and Marshalls, both of whom are owned by TJX Companies, received an order from corporate instructing employees to “remove all Ivanka Trump merchandise from features immediately” and instead mix them into the racks with other products. TJX spokeswoman Doreen Thompson maintained that although the company still carries Ivanka Trump’s products in the store, they’ve stopped directly advocating for the brand.

Ivanka Trump’s brand image is designed for young women of the workforce, and as such, pairs a modern, clean-cut design with popular stylistic trends such as cold-shoulder dresses and peplum tops. The brand seems to be marketed toward professional adult women, as its items are on the more expensive side (such as a $198 faux champagne pearl necklace). Her website also boasts a work page, which links to articles such as “How to Start a Business—When You’re Also Starting a Family.”

It’s obvious that one of Ivanka’s platforms is female empowerment in the work force, which includes receiving fair treatment and equal wages, a view that has been discussed unabashedly at odds with statements made by her father during his campaign trail.

Additionally, the Grab Your Wallet movement, which has had a huge impact on the brand’s sales, encourages consumers to boycott any businesses affiliated with the president or his family. The campaign’s name is derived from an infamous leaked recording of an interview with Trump, in which he can be heard talking about grabbing women by their genitalia. The movement’s founder, Shannon Coulter, told Forbes, “We may have lost at the ballot box, but we can vote at the cash register every day.” The corresponding #GrabYourWallet hashtag has amassed over 230,000 tweets and more than six million views.

It remains unclear whether these retailers are making their own political statement by discontinuing Ivanka Trump’s line, or if they are simply catering to their customers’ wishes. Nevertheless, the actions of these corporations are no coincidence and may affect Ivanka’s role in U.S. politics as well as the success of her business.

What Shannon Coulter and others may have forgotten is that Ivanka is not her father. She is a woman who has been drawn into the political sphere by association because of her father’s line of work. Attacking her enterprise will not accomplish anything on a legislative scale.

Tiffany Khuu can be reached at tkhuu@umass.edu.

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